- Published on
The Future is Faster than You Think (Summary)
- Author
- Name
- Alex Naydenov
- Title
- Head of Sales at Hygraph
"The Future is Faster than You Think" by Peter Diamandis and Steven Kotler discusses the ever-increasing speed of innovation and offers examples of how most major industries will be reimagined.
The exponentially increasing speed of innovation will further be accelerated by the force of convergence. Individual technologies are interacting, amalgamating, strengthening each other (convergence) and accelerating technological progress even further.
I strongly recommend buying the book or at least checking its full summary on getAbstract.com. An exciting and accessible read for anyone interested in entrepreneurship, innovations, science, and new business models. Below some key takeaways and a few of my own notes on the future of stores, ads and entertainment.
“Every major industry on our planet is about to be completely reimagined.”
Takeaways
- The rate of technological progress is about to shift into warp speed. “Every major industry on our planet is about to be completely reimagined.”
- The phenomenon of “convergence” further speeds this “exponential” scale of change.
- Convergence produces “secondary forces” that stimulate greater innovation.
- New technologies will radically transform every area of life.
- Technology will help humanity deal with the planet’s biggest challenges.
- To tackle its problems, humanity must look much further ahead.
The Future of Stores, Ads and Entertainment
Future of Stores
- Vanishing of the supply chain
- AI delivery
- Experience economy - the future of malls
Future of Ads
Prepare your marketing/content and sales for a future where AI makes the purchasing for you:
structured machine-readable metadata
pick the keywords AI will react to
What would a person enter into the AI interface?
How does the AI search?
- What are the right thresholds for your prices, quantities, features that will make it more probable that AI picks exactly your product?
Which product categories does your product really belong to?
Alexa already buys things - how to optimize for it?
Future of Entertainment
- the rise of the Uber-creator - Hollywood lost its monopoly on distribution and stars (YouTube, TikTok)
- the blockchain will enable micropayments and help fight piracy